Mr Loo Hooi Keat was appointed to the Board on 27 March 2018 and designated as the Non-Independent Non-Executive Director/ Advisor on 25 June 2021.

Mr Loo Hooi Keat has over 24 years of experience in the logistics industry. His vast professional experience includes working in multi-nationals such as Coopers & Lybrand, Bata Malaysia, Sime Darby Group of Companies, Lion Group of Companies, United Engineers (Malaysia) Berhad, and Konsortium Logistik Berhad (currently known as POS Logistics Berhad). 

Mr Loo Hooi Keat has been the CEO of Swift since 2015 and is now acting as the Advisor, providing an advisory role on the business direction and strategic guidance to the Group. 

Presently, Mr Loo Hooi Keat is the President/ CEO of Pelikan International Corporation Berhad. He also holds directorships in several other private limited companies. 

Mr Loo Hooi Keat is a Certified Public Accountant and a Malaysian Institute of Certified Public Accountants (“MICPA”) member. 

He is the father of Mr Loo Yong Hui, the Non-Independent Executive Director/ Group CEO and substantial shareholder of the Company. Save as disclosed, he has no family relationship with other Directors and/or major shareholders of the Company.